That said, I should acknowledge that there are other ways to use webinars, especially now.
Or, they create in-depth webinars, and charge people to attend.Įither way, the formula is the same: leverage lessons into business. Then, they present a sales offer for their services. Maybe it's how to create a budget, meditate, or use a software tool. The lesson is either a lead magnet, a sales pitch, or its own standalone product.įor example, coaches and consultants use webinars to teach a group how to do something. In other words, a webinar is a remote teaching tool with a business twist. Let's start with what a webinar is and isn't. A true webinar platform helps you achieve those goals.īut let's make it even simpler.
For example, lead nurturing, list-building, or sales. What’s a Webinar, Anyway?įor us, webinars are defined by their goals. "īut even before "Zoom bombing," Zoom webinars were more of a workaround than a solution. The result? Headlines like the Guardian’s " Zoom Is Malware. But all that new business revealed serious security issues. COVID-19 (heard of it?) drove hordes of people to Zoom.
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